Marketways Arabia

From Data To Trends

We blend
AI & Econometrics
to guide clients in realising their vision.

Our specialisation lies in a diverse array of AI-based models, encompassing both generative and predictive capabilities. On the generative front, we excel in deploying Large Language Models (LLM) and various Natural Language Processing (NLP) algorithms. In the realm of predictive modelling, we specialise in deep learning models such as Neural Networks. Our AI models find practical applications in finely tuned context-aware chatbots, text summarisation, sentiment & emotion detection, cognitive analytics, and the prediction of trends, patterns and classes, among other areas.

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We specialize in employing a range of econometrics methodologies, aligning with contemporary scientific theories in the domain, tailored to systematically identify and test hypotheses, and discern causal relationships. Our approach, grounded in domain-specific current scientific literature, provides businesses with insights into the factors driving key metrics. Through the use of explainable models, we not only empower our clients to enhance strategic planning but also optimize processes & performance, allocate resources efficiently, and ultimately achieve more robust and data-driven decision-making.

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We specialize in employing a range of econometrics methodologies, aligning with contemporary scientific theories in the domain, tailored to systematically identify and test hypotheses, and discern causal relationships. Our approach, grounded in domain-specific current scientific literature, provides businesses with insights into the factors driving key metrics. Through the use of explainable models, we not only empower our clients to enhance strategic planning but also optimize processes & performance, allocate resources efficiently, and ultimately achieve more robust and data-driven decision-making.

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At the forefront of our market research services is a commitment to comprehensive and nuanced data collection. Our expertise encompasses meticulous survey design, insightful questionnaire development, and dynamic focus groups. Leveraging the digital landscape, we seamlessly integrate online survey portals, ensuring a user-friendly experience for participants. Our commitment extends to innovative data collection techniques, capturing evolving consumer and stakeholder sentiments. This multifaceted approach empowers businesses with a comprehensive understanding of their target audience.

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Operating Since

2024

On the principle that…

Thought, not money, is the real business capital.

– Harvey S. Firestone

Selected Case Studies

Marketing

Market Segmentation

Finance

Fraud Detection

Finance

News Sentiments

Marketing

Brand Management

Recent Articles

Importance of Prediction Pre-Processing

Integrating Non-Linear Variables into Linear Models

5 Situations that Call for Refreshing Your Brand Identity

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